(ii) Banners which were used in store, containing the words "lower price guarantee", "guaranteed lower prices on all your family essentials every week", and "Aldi match". (i) 15 specific comparison shelf-edge labels ("SCLs"), by which Dunnes drew specific comparisons with Aldi products, accompanied by the words "Aldi match" The promotional material which is the subject of the proceedings was threefold in nature:. For the purposes of this appeal, both entities can be referred to as "Aldi" without distinguishing between them. The first plaintiff is the Irish subsidiary of the second plaintiff, which owns the trade marks at issue in the proceedings. 774/2007 - European Communities (Misleading and Comparative Marketing Communications) Regulations 2007 ("the 2007 Regulations"). It was therefore explicitly comparative advertising, which in principle is permitted if it complies with the relevant statutory provisions in Irish law, in particular S.I. The campaign sought to draw comparisons between products sold by Dunnes, and those of its competitors, Lidl, SuperValu, Tesco and Aldi. delivered the 28th day of May, 2019.ฤก In June 2013, the defendant, Dunnes Stores ("Dunnes"), launched a comparatively small, and, if they are to be believed, largely unsuccessful advertising campaign, which ran during the months of June, July and August 2013. Between/ Aldi Stores (Ireland) Limited and
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